GOODWILL
It means the reputation of a firm. It
can be earned by a firm through the hard work and honesty of its owners. If the
customers feel satisfied with the services of a firm they will come again and
again. So we can say that Goodwill is the value of the reputation of a firm in
respect of the profits expected in future over and above the normal profits
earned by the other similar firms belonging to the same type of industry.
Main features:-
·
It
is an intangible asset like patents, trademarks, copy rights etc.
·
It
is a valuable asset. It can be purchased or sold with any other asset.
·
It
is helpful in earning excess profits.
·
It
cannot be sold in part. It can be sold with the entire business only.
·
The
value of goodwill may fluctuate from time to time. It does not remain constant.
·
It
is difficult to place an exact value of goodwill because it is fluctuating due
to changing circumstances of the business.
·
It
is not a fictitious asset. It has a value in case of profit making concerns.
CATEGORIES OF GOODWILL
There are two main categories of
goodwill.
1.
Purchased Goodwill:
·
It
arises on purchase of a business. It is acquired by making a payment.
·
It
is recorded in the books of accounts because consideration is paid for it.
·
It
is shown in the Balance Sheet in Assets side.
·
It
can be amortized i.e. depreciated over its useful life.
·
It
can be calculated by the excess of
purchase consideration over its net assets on the time of purchase of a
business.
2.
Self-Generated or Inherent Goodwill:
·
It
is internally generated over a long period of time.
·
It
arises from attributes of an on-going business.
·
Its
valuation depends upon the judgement of the valuer.
·
It
is not recorded in the books of accounts as per AS-26.
Factors affecting the value of
Goodwill:
Many factors are there which can be affect the value of a firm’s goodwill. Main
are:
·
Location
of the Business
·
Management’s
efficiency
·
Nature
of goods dealt by business firm
·
Possession
of import-export licence
·
Longevity
of the business i.e. how old your business is?
·
Risk
involved in the business
·
Monopolististic
& other special rights such as patents, trademarks, copyrights, concessions
etc.
·
Increasing
trend of profits
·
Possibility
of increased future competition
·
Good
industrial relations
·
Amount
of capital required for the business
·
Favourable
Government regulations
·
Research
and Development efforts by the firm
·
Effective
advertising to establish brand popularity
·
Stable
political conditions of the country
·
Popularity
of product in terms of quality
Need for valuation of Goodwill:- In partnership, need for valuing the
goodwill arises:-
·
When
there is a change in the profit sharing ratio among the existing partners;
·
When
the firm is sold;
·
When
a partner retires or dies;
·
When
a new partner is admitted;
·
When
the firm is amalgamated with another firm.